TRC is a privately held retail real estate operating company that owns, develops and operates shopping centers located across the Western United States and near Washington, DC.


TRC tasked Zeller Marketing & Design to rebrand their company by developing a new name, positioning statement, website and collateral program.

TRC Retail logo and tagline %22Everyday Destinations. Extraordinary Locations.%22
TRC Retail envelope business card and letterhead


The goal of their new website was to give the sales team a tool to use when visiting customers and prospects. We delivered an outstanding website that was visually attractive, featuring a robust content management system. The site incorporates search functionality and houses both tenant applications and site plans, which help keep all of the sales team’s necessary documents just a click away.

Screenshots of

Collateral Program

Compelling photography and bold colors help communicate the offerings for each of the TRC properties.

TRC Retail property sheets