American Society of Plastic Surgeons

The American Society of Plastic Surgeons is the largest plastic surgery specialty organization in the world. We work with the ASPS to help market and promote their national meetings and advocacy campaigns.

Breast Surgery & Body Contouring Symposium

We developed the core theme “Surround Yourself with Excellence” and a visual identity that created outstanding communications for ASPS’s 33rd annual symposium. Zeller threaded this theme through email campaigns, pre-/post-/at-show materials, on-site signage and more.

Result: Attendance was up for this event and there were smiles all around.

33rd Annual Breast Surgery & Body Contouring Symposium banner

Breast Reconstruction Awareness Day

The American Society of Plastic Surgeons and The Plastic Surgery Foundation lead the Breast Reconstruction Awareness USA Campaign, one of the few breast cancer campaigns dedicated to building awareness around breast reconstruction options. We developed the core theme and overall look that reinforced our message on all campaign elements.

Cover and interior pages of ASPS BRA Day booklet
Two ASPS BRA Day rollup displays
Two ASPS BRA Day mailers

2018 Annual Meeting

This is the BIG ONE!

We worked with ASPS to develop the theme for their 87th annual meeting “Connect with the Best—The Meeting with More.” The theme communicated their many offerings to a diverse audience that included exhibitors, sponsors, members, physicians and faculty. We broadcast this message via email, print advertising, a show guide, booth graphics and more. Our efforts helped ASPS exceed their attendance goal for this event. Again, smiles.

ASPS Plastic Surgery the Meeting 2018 graphics
ASPS PSTM 2018 email on mobile device
ASPS PSTM 2018 booth panel promoting 2019 show location

National Breast Implant Registry

National Breast Implant Registry is a new initiative for ASPS. The NBIR is a prospective non-interventional population-based outcomes and safety surveillance registry—and quality improvement initiative. We created a logo and marketing toolkit to help facilitate the launch of this important collaboration between ASPS, the FDA, and breast implant device manufacturers.

National Breast Implant Registry logo
ASPS NBIR print brochure and pop-up banners

Education Network

This web portal and program was formerly known as PSEN—the Plastic Surgery Education Network. We reinvented the online learning platform with a new name, graphic design and positioning statement. Zeller developed a new logo and graphic standards to help ensure cohesive brand marketing efforts moving into 2019.

ASPS Education Network logo


ASPS sells company-branded items at their annual meeting and looked to Zeller to create a logo and graphic identity to bring their “store” to life.

It was fun AND effective!

Sketch of Shop ASPS at PSTM Logo
Photo of Shop ASPS at PSTM booth