ADT Commercial Security

ADT has been the leader in the residential space for over 100 years, and their new quest is to become the leader in the commercial security space. We have been tasked to assist them with their branding development—including naming, positioning and helping to create a “go‑to‑market” strategy.

Brand Positioning

As ADT reemerges in the commercial security space, they have turned to us to help craft their go‑to‑market strategy and new ADT Commercial logo.

ADT Commercial logo

Global Security Exchange Show

Global Security Exchange (GSX) is the world's most trusted and established security conference worldwide. We developed the theme “The Art of Exceeding Expectations” for GSX 2018. This theme was executed throughout the booth through advertising, collateral materials, videos and even live entertainment by speed painter Tim Decker.

ADT booth at GSX 2018
ADT print collateral for GSX 2018

Collateral Program

We excel at crafting a brand story and delivering consistent messaging to employees, prospects, customers and shareholders using capabilities brochures, solution brochures, case studies and white papers.

ADT Commercial collateral pieces

Direct Mail Campaign to High Value Customers

Do you have high-value customers and a long sales cycle? We create compelling campaigns that get noticed. To help raise awareness of new ADT Commercial offerings, we created a series of six-page print advertisements that ran in special editions of Sports Illustrated. These display ads were targeted to current ADT national account customers and prospects at selected Fortune 1000 companies.

ADT Sports Illustrated ad

Account Based Marketing

We help ADT/Protection 1 with their sales presentations by creating compelling collateral that gets noticed. We craft the message and then design individual pieces specific to the target audience. This underscores how ADT understands the target’s business and unique pain points.

ADT/Protection 1 commercial account collateral

Business Website

We developed and maintain the business website for ADT partner company Protection 1. This business section includes content for small, midsized and national businesses—and industry-specific content for the vertical markets they serve.

Protection 1 website Business home page